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Surfing Your Way Into Creative Real Estate !

By James A. Gage

I have surfed in my life. Yes, quite a few years ago and believe it or not, sometimes people tell me I look like a old surfer. I surfed not really knowing what I was doing, but I did it for fun in Florida with my friends. The true art of Surfing fascinates me to no end. It was about eighteen years ago that I was standing at the water’s edge with a good friend. He was a surfer who had competed professionally and had hosted a surfing show on TV. We were watching surfers and I was asking questions about waves, boards, techniques, etc.

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That day I got much more than a lesson on surfing. I got a lesson on life. My friend was telling me how to “catch a wave.” He explained that before a wave comes, you must be moving in the same direction as the wave and at the same speed, otherwise, the wave will simply pass you by and you will not “catch it.” If you are lying on the board, on your stomach, and paddling fast enough toward the shore, you will be synchronized with the wave when it reaches you. You will then be able to ride it, stand up on your board, and surf! Simple stuff, huh? Makes perfect sense. It’s one of those things you think about afterward and say, “I probably could have figured that out on my own.” It’s so simple that I had missed it. When it was explained to me, I instantly understood and it was as if Bill Gates, Warren Buffet and Donald Trump were speaking to me.

How many thousands of applications does this have metaphorically in our lives? What about that real estate investing business we want to get started? Are we up to speed? What about the dreams we want to attain? Are we “traveling fast enough” to synchronize with them when they come by? Or will they just keep going toward the shore as we paddle slowly? So many people want the perfect business, the perfect mate, the perfect life. I’ll tell you a little secret…the opportunity for these things comes by EVERY day. In fact, it comes by several times a day. But have we prepared ourselves for it? How fast are YOU paddling? Are you headed for the shore? Are you swimming in circles? Are you moving at the same speed and in the same direction as your goals and dreams? …or are you expecting vehicle to get you there to suddenly appear before your eyes?

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A person who is already surfing is not going to be interested in a slow paddler, or a person paddling the wrong way, or not paddling at all. Work on your SELF and the rest will happen automatically. Stop looking for the surfer to come along and pull you up on their board…you’ll cause both of you to fall off. Get yourself up to speed, catch that wave, and then you can surf with the others.

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I’m suggesting to you that you decide today to move at the pace and in the direction of whatever it is you want in life. Stagnation or minimal movement is problematic. Prepare yourself to catch that wave and ride it! I’ll see you at the beach!

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About the Author

James A. Gage. is a best-selling author and internationally-known expert in Lease Purchase, AKA Rent To Own Real Estate Investing and Negotiating. He Mentors One-On-One throughout the U.S. and across the world. James is also Director of the Gage Consulting Group, LCC , 800 Main Street, Suite 104 Holden, MA 01520 . http://www.jgage.com

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$1,148. in One Day with Plants? You Bet!

Is there something so specialized about Chicago Home and Garden? What are our thoughts on Chicago Home and Garden?

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Because I chose to keep myself out of the rat race of landscaping new homes, I went after a market that was more of an impulsive type market. New home landscaping is almost a necessity, since new homes don t have any shrubs, or grass. Not only that, many housing developments actually require
people to have their landscaping done within a certain number of months from the time they move into their new homes. Therefore, when the house is done, people are anxious to get
it landscaped.

Since I wasn t in that market, and most impulsive gardening decisions are made in the spring, my business typically slowed down during the very hot summer months. So one year I decided to do a little test marketing, to see if I could muster up some work during the summer.

I decided to do a test mailing to 350 homeowners in an area where I knew the people could afford landscaping services, but were not extremely rich. I mailed a letter to these 350 homes, and the letter basically said I could help them with any landscaping project that needed done, and because my business was slow during the summer I could give them a really fair price.

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Of the 350 people that received the letter 3 called me. I immediately sold two jobs, and the third job was still open for discussion. On one of the first two jobs I made about $350. and on the other I made about $700. That s net profit. That s how much I got to keep. Since the mailing cost less than
$175., my immediate profit on the mailing was $875.

Not bad at all considering this was only a part-time business for me. But don t forget about that third caller, I had not even met this person yet.

The reason he called is because he happened to own a 60 unit apartment building in the Cleveland area, and he need some trees or shrubs planted around the parking lot. The architect that he had been working with suggested Taxus Hicksi, which is an evergreen that is easily trimmed and maintained to a certain size. However, all the landscapers he had spoken with in Cleveland wanted about $44.00 each to install these plants. Although a fair price, that amounted to $4,664.00 because he
needed 106 plants.

He contacted me because he was hoping I could find a less expensive plant to use. After visiting the job site I realized that Taxus Hicksi actually was about the best choice for this situation, so I told him I would see if I could get a better price on the plants. I showed in a wholesale catalog that the wholesale price was $22.00 per plant, but mentioned that I might be able to find another source.

Ah. Was the update till now according to your expectations? I hope it was.

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I knew that my friend Franky did at one time grow this particular plant, so I gave him a call. Turns out he did have 106 plants available, and was anxious to move some of them, he quoted me $10.00 each, balled in burlap.

I called my customer and told him that I found good plants at a lower price, and that I could actually deliver and plant them for $22.00 per plant, which is exactly half of what others had quoted him. He was delighted, and I did the job. As a matter of fact he actually asked me to install some additional plants while I was there.

I hired 3 guys to help me do the job, and we had it done in one day. After I paid for the plants, and paid my help, I actually made $1,148.00 on that one day job. My customer was so happy with the work we did that he asked me to come back the following week and do about another $700.00 worth of work. I made another $350.00 The following spring he hired me to re-landscape an older home that he had purchased, and I made another $600.00.

Remember the $175.00 that I spent to mail those 350 letters? The net profit on that mailing turned out to be about $2,973.00!!! And my friend Franky picked up $1,060.00 for the plants I bought from him.

Were these 350 people I selected special? No they weren t. Every town in America has at least 350 people just like them, probably thousands more.

There are many different ways to make money with plants, this is just one of them, I can show you plenty more. I ve been making money with plants for over 25 years.

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Michael J. McGroarty is the author of this article.

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